Corsie, Sarah Margaret - US marketing and distribution of regional independent Canadian publisher Harbour Publishing...

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This project report has been submitted to the Library for purposes of graduation, but needs to be audited for technical details related to publication in order to be approved for inclusion in the Library collection.
Term: 
Summer 2017
Degree: 
M.Pub.
Degree type: 
Project Report
Department: 
Publishing Program
Faculty: 
Communication, Art & Technology
Senior supervisor: 
Mauve Page
Thesis title: 
US marketing and distribution of regional independent Canadian publisher Harbour Publishing
Given Names: 
Sarah Margaret
Surname: 
Corsie
Abstract: 
This report describes the relationship between a well-established independent Canadian publisher, Harbour Publishing, with the greater North American publishing industry, through an exploration of the processes of distributing regional books to a broader audience. This report begins with an introduction to Harbour Publishing and a brief summary of its foundation and expansion, with a focus on the acquisition of Douglas & McIntyre in 2013, and an examination of the regional demographics of the audience of both publishers. This is followed by a discussion of current marketing practices and the unique considerations and challenges of marketing regional titles to a US audience. The second section of this report describes the specific challenges brought about by the sudden change in the US distributor for Harbour Publishing, from Partners Publishing Group to Midpoint Trade Books, in 2016, and explores opportunities for stronger and more successful expansion of Harbour’s titles into the US.
Keywords: 
Publishing; distribution; regional marketing; niche marketing; publicity; US marketing
Total pages: 
56